This may come as a surprise to India's experimental Gen Y male on the lookout for casual relationships. A new study is about to prove their worst nightmare.

The culprit is a certain Professor Anne Campbell from Durham University in the UK, who has discovered in her research that women aren't actually too kicked about one-night stands. What's more, they actually feel bad once they have indulged in such short affairs.

In fact, women will only consider hooking up with a guy if they have reason to believe that they can settle down together peacefully for a long, long time.

The reason for women feeling this way is that they value quality more than quantity. In other words, they are more driven by the genetic quality of their partners and won't settle for just any old guy. They want to choose their partners with care.

So guys, make sure you catch up with all those books you threw aside when your mom sat you at her loving knee and tried to impart to you the basics of life.

And women, if you don't agree with me... well, these are not my views. You'll have to take it up with Ms. Campbell.